NATIONAL SUSTAINABLE TOURISM FRAMEWORK
We are currently leading the formulation of Fiji’s National Sustainable Tourism Framework, as a successor plan of the Fijian Tourism 2021 strategy.
The 10-year Framework aims to provide a roadmap to revitalize and enhance the Fijian Tourism industry’s competitive positioning and to anticipate the future needs.
The formulation of the Framework is led by a public-private Steering Committee that includes the Ministry of Tourism and Civil Aviation, tourism associations and development partners.
PHASE A SETTING A STRATEGIC FOUNDATION
This report provides an overview of Phase A of the framework’s development, including background research and outcomes from the first set of stakeholder consultations, and captures the emerging priorities of the industry to be reflected in the final framework.
These priorities were validated by the MTCA, Tourism Fiji and the Fiji Hotel and Tourism Association (FHTA) during an Ideation Workshop in May 2023 as the concluding activity of Phase A.
Phase A therefore provides a summary of the views of the industry to inform and initiate discussions with the public sector and wider tourism stakeholders.
Click here for the Phase A Report
Click here for the Phase A Report Summary
PHASE B THE NATIONAL SUSTAINABLE TOURISM FRAMEWORK
Based on Phase A, the National Sustainable Tourism Framework is being developed. To help validate the Framework, a draft has been prepared to seek final stakeholder comments.
Click here for the draft National Sustainable Tourism Framework
Private Public Dialogues
In addition to various focus group discussions, we have held thirteen public sessions with close to 600 stakeholders. You can view these below.
- Overview: The Here and Now
- Walking the Talk – Private sector sustainability initiatives
- Inclusivity in Tourism : Enabling respectful and equitable workplaces
- Embedding Resilience In Future Tourism Planning
- MSMEs – Financial Challenges and Solutions
- Development Goals and Public Infrastructure
- Tourism as a Preferred Employer
- Greening the Tourism Industry
- Strengthening Tourism Linkages
- Product and Experience Development
- The Growth of Airbnb in Fiji
- Cruise Ship Market
- The Future Opportunities for Tourism Entrepreneurs