The Fijian Government launched the ‘Fijian Made- Buy Fijian’ Brand in 2011 in conjunction with the enactment of the Industry Emblem Act 2011. The ‘Brand’ comprises 9 emblems and has its individual set of compliance criteria. The 9 industry emblems are: ‘Fijian Made’, ‘Fijian Product’, ‘Fijian Packed’, ‘Fijian Crafted’, ‘Fijian Grown’, ‘Fijian Assembled’, ‘Fijian Designed’, ‘Fijian Sewn’, and ‘Fijian Organic.’
Fijian Sewn
The good must be substantially transformed through a change in tariff heading.
Fijian Product
All significant components must originate from Fiji; and significantly all process involved in the production or manufacture of the goods must be conducted in Fiji.
Fijian Packed
Processes such as preservations, cutting, packaging, labelling, mixing and assembly.
Fijian Organic
All produce or products grown or processed in Fiji are to be certified with the Pacific Organic Guarantee Scheme standards or any international standard.
Fijian Grown
All products that are obtained in an unprocessed state such as fruit and vegetables and products harvested and obtained by hunting and fishing.
Fijian Designed
Processes such as preservations, cutting, packaging, labelling, mixing and assembly.
Fijian Crafted
All handicraft which use as its major components locally sourced materials that are viewed, crafted, and stringed to depict authentic Fijian craft.
Fijian Assembled
Processes such as preservations, cutting, packaging, labelling, mixing and assembly.
The Benefits of the National Brand:
- To promote import substitute products such as food, clothing, furniture, and handicrafts, with the aim to reduce import;
- To establish a sense of loyalty among Fijians toward buying their creations to contribute to employment creation, economic sector expansion, and overall national development. This illustrates the fundamental notion of ‘ thinking globally, behaving locally’; and
- To enhance exports by positioning Fijian-made products in international markets.
Further information on the campaign can be obtained from:
Ministry of Commerce, Trade, Tourism and Transport
Level 3, Civic Tower Building, Suva
Ph: (679) 3305411 / Fax: (679) 3302617
Follow us on: Facebook – Fijian Made Page