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Code of Conduct

The establishment of the Code of Conduct is a strategy in the Fijian Tourism Plan (FT2021) to address the need for higher standards of service for tourism operators, especially when engaging with clients, other businesses and host communities in their daily business operations. The key objectives of the Code of Conduct are to:

  • provide a benchmark in terms of expected ethical conduct of service providers when interacting with visitors, other businesses, host communities, employees and the environment;
  • ensure that Tourism service providers conduct activities in harmony with respect to the laws and regulations of public authorities while maintaining standards;
  • encourage a safe, fair and competitive market; and
  • safeguard the integrity of the tourism industry and the image of Fiji as a tourism destination.

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