Domestic Tourism in Fiji

In partnership with the Market Development Facility, Fiji Hotel and Tourism Association and Tourism Fiji, we embarked on Fiji’s first Domestic Tourism Demand Survey.

This Local Tourism Demand Study is designed to provide a better understanding of the local tourism market, its characteristics and opportunities to more effectively target and cater to the local market demand.

The study encompassed results from a survey of more than 10,000 local travellers and additional focus groups, including face to face interviews.The study gives a snapshot of the local market traveller, regional profiles, emerging regions, and key insights on existing marketing efforts, accommodation packages and deals, food and beverage options, activities and customer service.

The findings of the study will assist the industry to better understand different local tourism segments, as well as the spending patterns and preferences at different tourism destinations in Fiji.

To read full report Click Here.